Business Writing and Email Etiquette

OVERVIEW:
Participants will learn the essential skills required to converse with customers in a professional and competent manner in order to portray a professional image and ensure customer satisfaction.

Course Objectives:
Learn how to:

• Identify the most appropriate communications tool when writing to customers
• Apply superb business etiquette for written communication
• Create relevant and structured letters & emails using the right content, style and approach
• Apply highly developed business English for all non-verbal customer communications
• Apply proper business etiquette in the use of language, punctuation and grammar
• Write concise yet professional business letters to instil confidence with customers
• Design clever and eye-catching direct mail letters to grab the customers attention
• Reply to customers courteously and professionally with the right tone and level of urgency
• Manage email as an effective communications tool to ensure customer satisfaction
• Keep emails relevant and easy to follow with related subjects, signatures & notifications
• Show discretion when forwarding emails, copying readers or sending attachments
• Follow company policies, avoid legal and copyright issues, viruses and spam emails
• Build trust with customers by generating personalised business correspondence and emails

Learn more about your trainer: Karen Sommerville

For more information or to book contact Tanya at 087 0672656 or cpskillnetadmin@cif.ie